Audio blogs and magasines around the world are flowing over today with rumors that Apple may be offering 24-bit audio in iTunes in some yet to be specified future. Note the question mark in the title. We are talking rumors. This doesn’t make it less interesting, though, for many device vendors are dismissing the need for 24-bit audio referring to lack of material (are you listening Sonos?).
Whether you like iTunes or not, it is indisputably one of the major music platforms and when they do something, the others will have to follow to keep their place in the market. That is why I am tickled silly here; if Apple jumps on the wagon and their users can get HD content from iTunes this will force a change upon some of the more conservative hardware vendors. Not only that. It will force a change of their own hardware.
Truth be told, it is not Apple that spawned the rumor but record label chairman Jimmy Iovine who said this to CNN…
“We’ve gone back now at Universal, and we’re changing our pipes to 24 bit. And Apple has been great,” Iovine said. “We’re working with them and other digital services — download services — to change to 24 bit. And some of their electronic devices are going to be changed as well. So we have a long road ahead of us.” tweet
So not directly from the horse’s mouth but a bell ringing for – oooh, the future – the future.