Sonos is Shrinking, Hopefully Not Shrivelling

In a blog post today, Sonos CEO john Macfarlane says that Sonos will be laying off an unspecified number of employees in a strategic move towards streaming rather than locally stored music. Staff reduction is serious enough in and of itself but the move they make towards streaming music may well be a serious blow to certain parts of the user base, namely those who listen to classical music and those who have many rare recordings. Try and find Eric Burdon’s Last Drive on a streaming service or even one of Solti’s Ring Cycle recordings. Sonos has always been problematic when playing back classical music, or any compound pieces for that matter, following this strategy things are not exactly looking like it will change. So, will we be seeing Sonos turning into a voice controlled transistor radio? I hope not but it certainly does look awfully lot like it will. The fact that Mr. Macfarlane refers to what we must assume are those who support local media as “laggards” doesn’t exactly help.

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